Brand strategy for growing businesses
Your next brand move, clarified today.
Answer eight questions about your business. Your next step appears on screen the moment you finish. No sales call, no calendar.
Start your free diagnosticBuilt on Inspiration Strategy, the method we've used with more than 100 entrepreneurs in a dozen countries.
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The problem
More content won't fix a blurry brand.
Most growing businesses don't have a visibility problem. They have a clarity problem.
Who exactly do you serve? What do you promise them? What should you do next?
Without those answers, every post, ad and redesign pulls in a different direction. Pushing harder only makes the noise louder.
The fix starts with one clear move. Let's find yours!
How it works
Three steps. No calendar.
Answer eight questions
Your business, your audience, where you are and where you want to go. About ten minutes.
See your next step right away
It appears the moment you finish, so you can act today. We follow up by email.
Go deeper if it fits
If your business is ready, your reply includes an invitation to a Brand Audit.
Where to start
Pick the depth that fits your stage.
Starting prices are published, so you know where you stand before we ever talk.
Do it yourself
Inspiration Strategy Workbook
Coming soon
The whole method in a book, so you can build your Brand Map at your own pace.
Join the waitlistDo it yourself
Bootcamp
$997
Learn the method with a group and get feedback as you build your Brand Map.
Join the waitlistDo it with us
Brand Audit
$350
We'll review your brand, website and every social channel with real numbers, so you know exactly where you're losing sales.
Get your Brand AuditDo it with us
Inspiration Strategy
From $5,000
Seven 1:1 workshops and one Brand Map your whole team can run with. Your Brand Audit is credited in full.
Explore Inspiration StrategyProof
Work that speaks for itself.
"Before working with Kataplasma driving my brand felt like a broken bike, now it feels like a custom Ferrari!"
Edgar Sabami, COO, Mia Mare
"I'm in awe. I'm so grateful... you helped me follow my heart, and now I feel unstoppable, and so you showed me that it was possible."
Melissa DeSmet, founder, Discover MoveMEnt
"At 75, I never thought I'd master the digital world, but Sebastian patiently walked me through creating a strategy that not only made sense but also brought my ideas to life."
Julio, producer, Orquesta Mesoamericana de Mujeres
Your strategist
Meet your strategist
I'm Sebastián Lecona. Call me Bas.
I'm a business consultant with a hippie heart. I believe we can solve humanity's biggest problems by helping each other.
For years I asked: how do I find better clients? Then I flipped the question. How do the best clients find me?
That question became Inspiration Strategy. Since 2016, I've used it with more than 100 entrepreneurs in a dozen countries.
As the founder of Kataplasma, here's our promise: we help generous leaders build brands the right people can't ignore.
Our guarantee
You approve every step.
Every project moves in phases. You review and approve each one. If a phase isn't right, we adjust it before moving on.
Ready for your next move?
Ten minutes. Eight questions. One clear next step.
Start your free diagnostic