BRAND STRATEGY FOR BUSINESSES THAT ALREADY SELL

Your next brand move, clarified today.

Take the free Brand Check-up: twelve questions, about four minutes. Your result appears on screen the moment you finish. No sales call, no calendar.

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Built on Inspiration Strategy, the method we've used since 2016 with more than 100 entrepreneurs in a dozen countries.

Dream.

Build.

Inspire!

More content won't fix a blurry brand.

Most growing businesses don't have a visibility problem. They have a clarity problem.

Who exactly do you serve? What do you promise them? What should you do next?

Without those answers, every post, ad and redesign pulls in a different direction.

Pushing harder only makes the noise louder.

The fix starts with one clear move. Let's find yours!

Take the free Check-up

4 steps to reach more people, stand out and attract your ideal clients.

Take the free Check-up

Strategy

Identity

Story

Inspire!

1

2

3

4

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1

Create your strategy

Your first step is a plan you can act on, so you always know your next move.

We will align the seven pillars of your brand, so everything you build stands on solid ground.

  • Align your purpose, expertise and offer around one clear center
  • Define your ideal customer and the journey they take to buy
  • Clarify your positioning and message, so people see why you
  • Turn it all into your Brand Map: your whole strategy on a few pages

Your strategy is the base everything else stands on!

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2

Design your identity

The second step turns your strategy into a brand people recognize.

Then we build a website that sells for you, day and night.

  • Your logo: an iconic mark people remember
  • Your colors, type and graphic elements, so everything looks like you
  • Your brand guidelines, so your team gets it right every time
  • A website built on your brand, on every screen
  • Pages with one clear job each, so visitors know the next step
  • A site that is easy to update, so it grows with your business

This is the structure that supports your brand's growth.

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3

Tell your story

Our third step is showing up with a message worth repeating, every day.

Grow your brand every time you show up with:

  • A content system built on your Brand Map, so every piece sounds like you
  • Content for each step of your Master Flow, so every post moves people closer to buying
  • New content every day, made from live data, so you always publish what is current
  • A weekly review of your results, so the system gets better every week

Your message is what people repeat when you're not in the room!

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4

Inspire your tribe

The final step turns your clients into the living proof of your brand.

When your brand keeps its promise, your people share it for you.

  • Live by your values, so every client trusts what you promise
  • Turn client results into stories that bring you the next client
  • Give your people a clear reason to share your brand
  • Sell by serving, so growth never feels pushy

Your people are the living proof of your brand!

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Not sure which step comes first? Four minutes will tell you.

Take the free Check-up

Where to start

Pick the depth that fits your stage.

Every starting price is published. You choose where to start, no sales call needed.

Do it yourself

Inspiration Strategy Workbook

$97 USD

The whole method in a book, so you can build your Brand Map at your own pace. $97 USD at launch. Pre-order for $27 USD.

Pre-order

Do it yourself

Bootcamp

Coming soon

Learn the method with a group and get feedback as you build your Brand Map.

Join the waitlist

Done for you

Brand Audit

$350 USD

We'll review your brand, website and every social channel with real numbers, so you know what to fix first. Full refund if your report doesn't give you clear next steps.

Get your Brand Audit

Done for you or with us

Inspiration Strategy

From $500 USD

Your Brand Map, done for you with AI in Express or built with your team in seven 1:1 workshops. Your Brand Audit is credited in full if you start within 3 months.

See Inspiration Strategy
See every service and price →

Clients

In their own words.

Before working with Kataplasma driving my brand felt like a broken bike, now it feels like a custom Ferrari!

Edgar Sabami

COO, Mia Mare

Read the case
At 75, I never thought I'd master the digital world, but Sebastián patiently walked me through creating a strategy that not only made sense but also brought my ideas to life.

Julio Solórzano

Producer, OMM

Read the case
I'm in awe. I'm so grateful... you helped me follow my heart, and now I feel unstoppable, and so you showed me that it was possible.

Melissa Desmet

Founder, Discover Movement

Read the case

Proof

Work that speaks for itself.

Mia Mare brand by Kataplasma

Case study

Mia Mare: A Brand With Architecture

Cloud Corleone and the Friendly Mafia brand by Kataplasma

Case study

Cloud Corleone: The Friendly Mafia

Orquesta Mesoamericana de Mujeres brand by Kataplasma

Case study

Orquesta Mesoamericana de Mujeres: One Flower, Nine Roots

Discover MoveMEnt brand by Kataplasma

Case study

Discover MoveMEnt: Movement With a Capital ME

Tokens in Time brand by Kataplasma

Case study

Tokens in Time: One Idea You Can Wear

Nilu Kamiss brand by Kataplasma

Case study

Nilu Kamiss: A Net Made of People

Sebastian Lecona Kataplasma

Meet your strategist

I'm Sebastián Lecona. Call me Bas. I'm a business consultant with a hippie heart. I believe we can solve humanity's biggest problems by helping each other. For years I asked: how do I find better clients? Then I flipped the question. How do the best clients find me? That question became Inspiration Strategy. Since 2016, I've used it with more than 100 entrepreneurs in a dozen countries. As the founder of Kataplasma, here's our promise: we help generous leaders build brands the right people can't ignore.

Take the free Check-up

Our guarantee: you approve every step.

Every project moves in phases. You review and approve each one. If a phase isn't right, we adjust it before moving on.

Ready for your next move?

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Free ebook

5 keys to grow your business with social media

Five practical keys to turn social media into awareness, leads and sales.

Inside you'll learn:

  • How to reach more of the right people without wasting time
  • What matters more than likes
  • Three ways to win your next client with a single post
  • What branding really does for your sales
  • How to stop wasting money on ads
  • What to never do in your content

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