How to monetize your following
A common problem I’ve seen is people who have big and engaged audiences that don’t know how to monetize their following.
So let me share with you a couple of ideas that might help those of you struggling with this.
The first thing I always think as an option to monetize an audience are sponsorships.
My advice on getting sponsorships is defining 100 brands that your people follow or like, Fb audience insights can help you build this list.
Once you have this list you can go over to LinkedIn, Twitter, Instagram and facebook and contact the brands and people who work for them to build a relationship.
No, I’m not telling you to go spam them, I’m telling you to go study who they are, what they like, what their objectives are and approach them offering something valuable to them.
If you consistently build relationships with the people related to your dream 100 brands, you’ll find around 10 people willing to give you money or product, or visibility in exchange of you recommending them to your audience.
Please don’t promote things that are not in the best interest of your audience, the idea is to bring them something that will make their life better, not annoying them.
Another way of monetizing an audience could be doing some kind of event.
Can you do a private retreat?
A cocktail party?
A seminar with some industry leader?
Events are a great way of breaking the digital barrier to help people connect in real life, and even make some money on the way.
Another way of monetizing your audience is to offer them some products.
They can be digital (a course, a masterclass, an e-book or a private premium group) or physical products (merchandise, a book, a DIY kit or a raffle).
Finally you can also offer some services.
These can be audits, consultations, or some kind of creative work.
It all depends on your industry and capabilities.
Which option sounds better to you?
If you’d like to talk more about this feel free to share with me your questions on the comments below or a pm.
I hope this helps you gain clarity on how to monetize your audience!
