Innovation and marketing

Businesses have 2 core functions.
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Innovating to produce an experience, and marketing to tell stories about the dream you are helping customers to fulfill.
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These two activities drive results, everything else represent costs.
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Your marketing should help people visualize the path to their dreams.
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Your innovations should build the steps for them to get there.
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So let me ask you something:
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Are you empowering the customers that drive your success?