That's not branding!

There’s a very common misconception about branding.
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It’s widely accepted that it is about becoming someone who is not yourself to get the acceptance of the masses.
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But that’s not branding.
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Branding is actually going back to your essence and bringing it out for others to see who you are.
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It’s about connecting with the right people, your tribe.
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Branding is cleaning the lense that people use to see you or your business.
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Branding is helping others see you clearly, it’s not disguising you as something you are not for people’s approval.